Subscriber Economics

Subscriber Economics

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Consumer Software: From Single Bets to Systems
Building new apps is cheaper than ever. Restarting growth every time isn’t.
 • 
Monica Villar
Most Consumer Software Doesn’t Fail on Product. It Fails on Monetization.
Most consumer software doesn’t fail because no one wants it. It fails because not enough people want to pay for it—and not enough teams know how to fix…
 • 
Monica Villar
4
Consumer subscriptions are bleeding money
Subscriptions aren't capturing value, they're hemorrhaging it through a hidden cost: the trust tax.
 • 
Monica Villar
1
The Cardinal Rule of Subscription
Why almost every consumer subscription business breaks the only rule that matters
 • 
Monica Villar
1
Enterprise Software is Fat-Tailed. What About Consumer?
What will it take for consumer software businesses to make venture-scale money? A radically different philosophy on monetization.
 • 
Monica Villar
2
What if Subscription Isn't the Right Business Model for the Internet?
Subscription is everywhere. Does it really work?
 • 
Monica Villar
5
Coming soon
This is Subscriber Economics.
 • 
Monica Villar
Subscriber Economics
Subscriber Economics
Digging deep into how (and why) we pay for things on the internet. Big ideas powered by Lightswitch.
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