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The App Store Is Eating Consumer Software
AI is reinventing software. The App Store is taxing it to death.
Jul 2
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Monica Villar
2
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The App Store Is Eating Consumer Software
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May 2025
Consumer Software: From Single Bets to Systems
Building new apps is cheaper than ever. Restarting growth every time isn’t.
May 1
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Monica Villar
4
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Subscriber Economics
Consumer Software: From Single Bets to Systems
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April 2025
Most Consumer Software Doesn’t Fail on Product. It Fails on Monetization.
Most consumer software doesn’t fail because no one wants it. It fails because not enough people want to pay for it—and not enough teams know how to fix…
Apr 16
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Monica Villar
27
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Subscriber Economics
Most Consumer Software Doesn’t Fail on Product. It Fails on Monetization.
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4
March 2025
Consumer subscriptions are bleeding money
Subscriptions aren't capturing value, they're hemorrhaging it through a hidden cost: the trust tax.
Mar 3
•
Monica Villar
12
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Subscriber Economics
Consumer subscriptions are bleeding money
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1
January 2025
The Cardinal Rule of Subscription
Why almost every consumer subscription business breaks the only rule that matters
Jan 17
•
Monica Villar
5
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Subscriber Economics
The Cardinal Rule of Subscription
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1
Enterprise Software is Fat-Tailed. What About Consumer?
What will it take for consumer software businesses to make venture-scale money? A radically different philosophy on monetization.
Jan 7
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Monica Villar
5
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Subscriber Economics
Enterprise Software is Fat-Tailed. What About Consumer?
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2
What if Subscription Isn't the Right Business Model for the Internet?
Subscription is everywhere. Does it really work?
Jan 3
•
Monica Villar
37
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Subscriber Economics
What if Subscription Isn't the Right Business Model for the Internet?
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September 2024
Coming soon
This is Subscriber Economics.
Sep 23, 2024
•
Monica Villar
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Coming soon
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