Most consumer software doesn’t fail because no one wants it. It fails because not enough people want to pay for it—and not enough teams know how to fix it.
As always, killer content. It isn't intuitive that monetization should not simply be a strategy, but an experience - or a "product" as you have alluded to - in and of itself. I wonder how different "levels" of the product that we can call monetization would look like beyond, just "hey, if you buy X, you will have access to Y as well." Bridging the gap between product and distribution may involve transforming both?
“You’re not building for whale customers, you’re building for whale markets.” is a great reframe, thank you!
As always, killer content. It isn't intuitive that monetization should not simply be a strategy, but an experience - or a "product" as you have alluded to - in and of itself. I wonder how different "levels" of the product that we can call monetization would look like beyond, just "hey, if you buy X, you will have access to Y as well." Bridging the gap between product and distribution may involve transforming both?
one million percent, and thanks for the kind words!
Superb thinking 👌